Choosing the career paths of an architecture of fashion merchandising

Daniel Desure is the principal of Commonwealth Projects.

Choosing the career paths of an architecture of fashion merchandising

Choosing the career paths of an architecture of fashion merchandising

The pursuit of effective use of space, user well-being and functional design has contributed to the development of the contemporary interior design profession. The profession of interior design is separate and distinct from the role of interior decorator, a term commonly used in the US.

The term is less common in the UK where the profession of interior design is still unregulated and therefore, strictly speaking, not yet officially a profession. In ancient India, architects used to work as interior designers. This can be seen from the references of Vishwakarma the architect - one of the gods in Indian mythology.

Additionally, the sculptures depicting ancient texts and events are seen in palaces built in 17th-century India. In ancient Egypt, "soul houses" or models of houses were placed in tombs as receptacles for food offerings. From these, it is possible to discern details about the interior design of different residences throughout the different Egyptian dynasties, such as changes in ventilation, porticoes, columns, loggias, windows, and doors.

Architects would also employ craftsmen or artisans to complete interior design for their buildings. Commercial interior design and management In the mid-to-late 19th century, interior design services expanded greatly, as the middle class in industrial countries grew in size and prosperity and began to desire the domestic trappings of wealth to cement their new status.

Large furniture firms began to branch out into general interior design and management, offering full house furnishings in a variety of styles. This business model flourished from the mid-century towhen this role was increasingly usurped by independent, often amateur, designers.

This paved the way for the emergence of the professional interior design in the midth century. In the s and s, upholsterers began to expand their business remits.

They framed their business more broadly and in artistic terms and began to advertise their furnishings to the public. To meet the growing demand for contract interior work on projects such as officeshotelsand public buildingsthese businesses became much larger and more complex, employing builders, joiners, plasterers, textile designers, artists, and furniture designers, as well as engineers and technicians to fulfil the job.

Firms began to publish and circulate catalogs with prints for different lavish styles to attract the attention of expanding middle classes. One particularly effective advertising tool was to set up model rooms at national and international exhibitions in showrooms for the public to see.

These traditional high-quality furniture making firms began to play an important role as advisers to unsure middle class customers on taste and style, and began taking out contracts to design and furnish the interiors of many important buildings in Britain. The Herter Brothersfounded by two German emigre brothers, began as an upholstery warehouse and became one of the first firms of furniture makers and interior decorators.

With their own design office and cabinet-making and upholstery workshops, Herter Brothers were prepared to accomplish every aspect of interior furnishing including decorative paneling and mantels, wall and ceiling decoration, patterned floors, and carpets and draperies.

A pivotal figure in popularizing theories of interior design to the middle class was the architect Owen Jonesone of the most influential design theorists of the nineteenth century.

He chose a controversial palette of red, yellow, and blue for the interior ironwork and, despite initial negative publicity in the newspapers, was eventually unveiled by Queen Victoria to much critical acclaim. His most significant publication was The Grammar of Ornament[7] in which Jones formulated 37 key principles of interior design and decoration.

Inthe London Directory of the Post Office listed 80 interior decorators. By the turn of the 20th century, amateur advisors and publications were increasingly challenging the monopoly that the large retail companies had on interior design.

English feminist author Mary Haweis wrote a series of widely read essays in the s in which she derided the eagerness with which aspiring middle-class people furnished their houses according to the rigid models offered to them by the retailers.

The move towards decoration as a separate artistic profession unrelated to the manufacturers and retailers, received an impetus with the formation of the Institute of British Decorators; with John Dibblee Crace as its president it represented almost decorators around the country.

Rhoda and Agnes Garrett were the first women to train professionally as home decorators in The importance of their work on design was regarded at the time as on a par with that of William Morris. Intheir work - Suggestions for House Decoration in Painting, Woodwork and Furniture - spread their ideas on artistic interior design to a wide middle-class audience.

Today he sends for a dealer in art furnishings and fittings who surveys all the rooms in the house and he brings his artistic mind to bear on the subject. She was instrumental in the development of art courses for women in a number of major American cities and was considered a national authority on homedesign.

An important influence on the new profession was The Decoration of Housesa manual of interior design written by Edith Wharton with architect Ogden Codman in in America. In the book, the authors denounced Victorian-style interior decoration and interior design, especially those rooms that were decorated with heavy window curtains, Victorian bric-a-brac and overstuffed furniture.

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They argued that such rooms emphasized upholstery at the expense of proper space planning and architectural design and were, therefore, uncomfortable and rarely used. The book is considered a seminal work and its success led to the emergence of professional decorators working in the manner advocated by its authors, most notably Elsie de Wolfe.

Elsie De Wolfe was one of the first interior designers. Rejecting the Victorian style she grew up with, she chose a more vibrant scheme, along with more comfortable furniture in the home. Her designs were light, with fresh colors and delicate Chinoiserie furnishings, as opposed to the Victorian preference of heavy, red drapes and upholstery, dark wood and intensely patterned wallpapers.

Choosing the career paths of an architecture of fashion merchandising

Her designs were also more practical; [14] she eliminated the clutter that occupied the Victorian home, enabling people to entertain more guests comfortably.Design & Merchandising students spend a minimum of six months (two terms) working in positions during which they apply classroom and studio skills to an actual .

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Students can choose from 49 major degrees, including interdisciplinary programs like Big Problems, which challenges students to consider solutions to global issues and concerns across disciplines. Kangan Institute is a provider of nationally accredited short and online courses in Melbourne recognised across Australia.

Visit our site for details. During The New '10s (well, November - March ), Select Fashion was seen as being little more than a poor imitation of brands like New Look, Marks & Spencers, and an increased focus on sports tops, crop tops and shorts / athleisure wear got mixed receptions.

The brand was already in trouble anyway due to the political situation in the United Kingdom, and the dork age was compounded by a.

Fashion merchandising involves wearing many hats within the fashion industry, sometimes juggling them and sometimes focusing on one area exclusively. The most important functions include product development and production, promoting the merchandise, and buying materials from suppliers.

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